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How WBUR’s BizLab learned that newsroom buy-in is key to a successful affiliate revenue program Link toHow WBUR’s BizLab learned that newsroom buy-in is key to a successful affiliate revenue program

Affiliate marketing has become a steady revenue source for some of the largest news organizations in the world. Outlets such…

Testing our hypotheses: Here’s what we learned from our 7 Local News Business Model Challenge grantees Link toTesting our hypotheses: Here’s what we learned from our 7 Local News Business Model Challenge grantees

Our mission at the Lenfest Institute is to find and develop sustainable business models for local journalism.  Since we are…

Spending money to make money, Part II: Case studies of newsrooms using paid acquisition Link toSpending money to make money, Part II: Case studies of newsrooms using paid acquisition

After publishing the first report back from our paid acquisition experiments with publishers last year, I started to receive a…

Engagement isn’t a project, it’s a way of making news Link toEngagement isn’t a project, it’s a way of making news

It isn’t audiences that need to be more engaged, it’s newsrooms. If newsrooms today are lacking trust from the people they…

One subscriber or 48,000 page views? Why journalists should know the ‘unit economics’ of digital news Link toOne subscriber or 48,000 page views? Why journalists should know the ‘unit economics’ of digital news

Imagine you’re a barista at a coffee shop. You may have no background in business, finance, or data analysis —…

Learning to Listen: Building a culture of engagement in newsrooms Link toLearning to Listen: Building a culture of engagement in newsrooms

Given the current national crisis in trust and business models for journalism, many newsrooms now recognize the need for increased…

What can journalists learn from community organizers? Link toWhat can journalists learn from community organizers?

With a grant from the Lenfest Institute’s Philadelphia Ecosystem Collaboration Fund, Organizing for Neighborhood News worked with Philadelphia communities to…

Smart investments in paid lead acquisition to grow membership (or, spending money to make money) Link toSmart investments in paid lead acquisition to grow membership (or, spending money to make money)

  Back in 2004, I helped one of the early online environmental “blogs” undertake a big technical upgrade. At the…

Smart investments in paid lead acquisition to grow membership (or, spending money to make money) Link toSmart investments in paid lead acquisition to grow membership (or, spending money to make money)

Back in 2004, I helped one of the early online environmental “blogs” undertake a big technical upgrade. At the time,…

How today’s news publishers can use data, best practices, and test-and-learn tactics to build better pay-meters Link toHow today’s news publishers can use data, best practices, and test-and-learn tactics to build better pay-meters

The past half-decade has seen a digital subscription renaissance in the news publishing industry. Publishers are increasingly recognizing a market…

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