Guide

Beyond Print Toolkit: Newsletters Link toBeyond Print Toolkit: Newsletters

Your digital audience development strategy shouldn’t rely solely on the unpredictable nature of social media. Email newsletters, once thought of…

Most publishers have embraced digital strategy as their priority, but that doesn’t necessarily mean there isn’t a valuable future for…

The essentials When it comes to evaluating product changes for newspapers, what works for one market may not work for…

A website is a necessity for news organizations to perform one of their most basic functions: publish journalism. But as…

For any news organization transitioning from print to digital, deciding to create a mobile app demands careful consideration. Mobile apps…

In the pivot from print to digital, few tools hold the transformative power of the email newsletter. More than just…

In traditional print ad sales, a sales rep would directly close a deal with a client for, say, a full-page…

As publishers move away from print, and lean into their digital inventory, they may have more advertising than they can…

Sponsored content or native advertising includes high-quality content — written, video, or otherwise — that is paid for by a…

The term “sponsorship” is better known in the sports world (“Proud sponsor of the Olympic Games”) or public broadcasting (“This…

The Lenfest Institute provides free tools and resources for local journalism leaders to develop sustainable strategies to serve their communities.