Guide

Beyond Print Toolkit: Website revenue Link toBeyond Print Toolkit: Website revenue

A website is a necessity for news organizations to perform one of their most basic functions: publish journalism. But as…

For any news organization transitioning from print to digital, deciding to create a mobile app demands careful consideration. Mobile apps…

In the pivot from print to digital, few tools hold the transformative power of the email newsletter. More than just…

In traditional print ad sales, a sales rep would directly close a deal with a client for, say, a full-page…

As publishers move away from print, and lean into their digital inventory, they may have more advertising than they can…

Sponsored content or native advertising includes high-quality content — written, video, or otherwise — that is paid for by a…

The term “sponsorship” is better known in the sports world (“Proud sponsor of the Olympic Games”) or public broadcasting (“This…

There will inevitably become a point in any organization’s print-to-digital transition when it is no longer profitable to continue to…

Long-term print subscribers are often newspapers’ most loyal consumers, and it is crucial that publishers planning to transition from print…

Pre-prints are free standing advertising inserts in the newspaper — think of the sheets of coupons and sale sheets from…

The Lenfest Institute provides free tools and resources for local journalism leaders to develop sustainable strategies to serve their communities.