Guide

Beyond Print Toolkit: Public communications Link toBeyond Print Toolkit: Public communications

When it comes to reducing your organization’s print frequency, former Atlanta Journal-Constitution Senior Director of Strategy and Innovation Rodney Gibbs…

Beyond Print Toolkit: Internal communications Link toBeyond Print Toolkit: Internal communications

Just as important as keeping your subscribers in the loop is keeping your staff up-to-date. Print reduction is a big…

Beyond Print Toolkit: Advertiser communications Link toBeyond Print Toolkit: Advertiser communications

While it’s true that print readership is generally declining, many organizations are still heavily reliant on print revenue, especially from…

Beyond Print Toolkit: Call centers and scripts Link toBeyond Print Toolkit: Call centers and scripts

In today's media landscape, news organizations’ customer service operations must be acutely aware of cultural and market-specific nuances. With the…

Beyond Print Toolkit: Customer service representative capabilities Link toBeyond Print Toolkit: Customer service representative capabilities

Aligning customer service with marketing efforts and prioritizing digital literacy within customer service teams are essential strategies for local publishers.…

Beyond Print Toolkit: Online self-service Link toBeyond Print Toolkit: Online self-service

In today’s media landscape, news organization customer service operations must keep up to date with technological advancements, particularly when it…

Beyond Print Toolkit: User experience Link toBeyond Print Toolkit: User experience

Think of your news products as if they were your house. If you were inviting thousands of people over to…

Beyond Print Toolkit: Website products Link toBeyond Print Toolkit: Website products

A website may not seem like anything new or innovative for a publisher these days, but digital transformation strategies often…

Beyond Print Toolkit: Mobile apps Link toBeyond Print Toolkit: Mobile apps

It seems that nearly everyone has a smartphone now and that more and more hours are spent each day checking…

Beyond Print Toolkit: Tablets / e-editions Link toBeyond Print Toolkit: Tablets / e-editions

For years, news publishers have offered digital replicas of their newspapers, often called e-editions, to subscribers. While traditionally offered as…