Case Study

3 keys for building a major donor pipeline Link to3 keys for building a major donor pipeline

Learning to solicit major donations is challenging during normal times, but it can be especially daunting now as we face…

Inside The Salt Lake Tribune’s plans to become a nonprofit Link toInside The Salt Lake Tribune’s plans to become a nonprofit

When The Salt Lake Tribune announced this spring that it was planning to apply for nonprofit status, the news made national…

“Hi, this is Jonathan Lai.” Why texting continues to be a big opportunity for newsrooms to customize news and start a conversation with their audience. Link to“Hi, this is Jonathan Lai.” Why texting continues to be a big opportunity for newsrooms to customize news and start a conversation with their audience.

Inquirer reporters Jonathan Lai and Christian Hetrick introduce themselves. Text messaging gets overlooked in most local news strategies. Maybe it…

How a local Chinese newspaper reached new readers and built a business on WeChat Link toHow a local Chinese newspaper reached new readers and built a business on WeChat

More than 1 billion people use the Chinese messaging app WeChat each month. Not surprisingly, the app’s reach spreads far…

How The Philadelphia Inquirer made the most of the Eagles’ Super Bowl win Link toHow The Philadelphia Inquirer made the most of the Eagles’ Super Bowl win

With just seconds left in Super Bowl LII earlier this month, editors and reporters in the newsroom of The Philadelphia…

How The Christian Science Monitor rethought its workflows with its readers in mind Link toHow The Christian Science Monitor rethought its workflows with its readers in mind

Last year, The Christian Science Monitor totally changed its digital operations. It refocused its daily reporting into a subscription-supported daily…

How The Dallas Morning News builds subscriber loyalty with a Facebook Group Link toHow The Dallas Morning News builds subscriber loyalty with a Facebook Group

The Dallas Morning News has created a Facebook Group for its subscribers. It’s a way to grow loyalty among those…

How Vox uses Facebook Groups to build community Link toHow Vox uses Facebook Groups to build community

By now you’ve heard the news: Facebook is changing the News Feed algorithm to de-emphasize posts from publishers and brand…

This news site is making some extra money and helping out local nonprofits at the same time Link toThis news site is making some extra money and helping out local nonprofits at the same time

The Minnesota-based nonprofit news site MinnPost has come up with a way to help out local nonprofit organizations and also…

How this local Texas site used tacos to cover its community Link toHow this local Texas site used tacos to cover its community

t What’s one tool a news organization can use to help its readers explore different neighborhoods and meet new people…

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