Case Study

A look back at The Lenfest Local Lab’s location-based products that centered on the communities, places, and neighborhoods that frame life for local news readers Link toA look back at The Lenfest Local Lab’s location-based products that centered on the communities, places, and neighborhoods that frame life for local news readers

In this post, and as we sunset the Lenfest Local Lab @ The Inquirer, we’re continuing our team’s commitment to…

How The Philadelphia Inquirer’s marketing team revamped its subscriber acquisition strategy Link toHow The Philadelphia Inquirer’s marketing team revamped its subscriber acquisition strategy

The formula for securing new subscribers seems simple: Target existing readers, lure people in with limited-time discounts, and focus on…

How the Lexington Herald-Leader partnered with CivicLex to elevate community voices Link toHow the Lexington Herald-Leader partnered with CivicLex to elevate community voices

News organizations are always striving to meet the needs of their community. But far too often, newspapers are seen as…

Prioritizing action: How The Lenfest Local Lab @ The Inquirer created a bilingual texting service to help get Philadelphians vaccinated Link toPrioritizing action: How The Lenfest Local Lab @ The Inquirer created a bilingual texting service to help get Philadelphians vaccinated

In April 2021, the city of Philadelphia announced it would open the second of its two mass vaccine clinics to…

How Santa Cruz Local uses surveys to inform its community-centered journalism Link toHow Santa Cruz Local uses surveys to inform its community-centered journalism

News organizations across the country are increasingly looking to better engage with their audiences to provide information that matters to…

How The Lenfest Institute advised Baltimore’s new Venetoulis Institute for Local Journalism Link toHow The Lenfest Institute advised Baltimore’s new Venetoulis Institute for Local Journalism

Maryland businessman Stewart W. Bainum, Jr. on Tuesday announced the founding of The Venetoulis Institute for Local Journalism, a Baltimore-based…

Lenfest Institute supports potential merger between Chicago Public Media and Chicago Sun-Times Link toLenfest Institute supports potential merger between Chicago Public Media and Chicago Sun-Times

The big news in the world of local news last week was the announcement that Chicago Public Media intends to…

How Generocity engaged local funders to support its reporting on the response to the pandemic Link toHow Generocity engaged local funders to support its reporting on the response to the pandemic

Each month for the past year, editors and reporters from Generocity – a news site covering the nonprofit sector in…

The Philadelphia Inquirer is working to transform its newsroom. Here’s what it’s done in a year. | Poynter Link toThe Philadelphia Inquirer is working to transform its newsroom. Here’s what it’s done in a year. | Poynter

How The Lenfest Institute is centering racial equity in our work Link toHow The Lenfest Institute is centering racial equity in our work

Every day at The Lenfest Institute, we work to ensure that all Philadelphia residents have equal access to the news…