Print Reduction

Beyond Print Toolkit: Programmatic digital ads Link toBeyond Print Toolkit: Programmatic digital ads

As publishers move away from print, and lean into their digital inventory, they may have more advertising than they can…

Beyond Print Toolkit: Sponsored content Link toBeyond Print Toolkit: Sponsored content

Sponsored content or native advertising includes high-quality content — written, video, or otherwise — that is paid for by a…

Beyond Print Toolkit: Sponsorships Link toBeyond Print Toolkit: Sponsorships

The term “sponsorship” is better known in the sports world (“Proud sponsor of the Olympic Games”) or public broadcasting (“This…

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Beyond Print Toolkit: Geographic distribution of print subscribers Link toBeyond Print Toolkit: Geographic distribution of print subscribers

There will inevitably become a point in any organization’s print-to-digital transition when it is no longer profitable to continue to…

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Beyond Print Toolkit: Print subscriptions based on tenure Link toBeyond Print Toolkit: Print subscriptions based on tenure

Long-term print subscribers are often newspapers’ most loyal consumers, and it is crucial that publishers planning to transition from print…

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Beyond Print Toolkit: Pre-print advertising Link toBeyond Print Toolkit: Pre-print advertising

Pre-prints are free standing advertising inserts in the newspaper — think of the sheets of coupons and sale sheets from…

Beyond Print Toolkit: Run of paper advertising Link toBeyond Print Toolkit: Run of paper advertising

Run of paper advertising is a mainstay of newspaper advertising — clients want a print position, a full page or…

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Beyond Print Toolkit: Events Link toBeyond Print Toolkit: Events

Live events play into the strategic strengths of local news publishers and can be a key part of their post-print…

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Beyond Print Toolkit: Manufacturing and distribution Link toBeyond Print Toolkit: Manufacturing and distribution

Newspapers are called the daily miracle for a reason. The printing and distribution of a newspaper is a carefully choreographed…

A pair of hands holding a newspaper that says "breaking news" against a yellow background

Beyond Print Toolkit: Postal delivery Link toBeyond Print Toolkit: Postal delivery

In recent years, newspapers across the United States have reported inconsistencies with traditional carrier delivery due to labor shortages, challenges…

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