Memberships and Subscriptions

How Today’s News Publishers Can Use Data, Best Practices, and Test-and-Learn Tactics To Build Better Pay-Meters Link toHow Today’s News Publishers Can Use Data, Best Practices, and Test-and-Learn Tactics To Build Better Pay-Meters

A Shorenstein Center and Lenfest Institute White Paper By Nicco Mele, Matthew Skibinski, and Matthew Spector Our research suggests a…

Using Newsletters to Drive Loyalty Link toUsing Newsletters to Drive Loyalty

As news organizations have focused on membership-based business models that build on relationships with loyal readers, they’ve turned to an…

With a boost from Stephen King, The Portland Press-Herald highlights why local publishers should invest in coverage that drive subscriptions Link toWith a boost from Stephen King, The Portland Press-Herald highlights why local publishers should invest in coverage that drive subscriptions

Last month, the Portland Press-Herald decided to stop publishing regional book reviews focused on Maine authors. It was a business…

Optimizing Your Checkout Flow Link toOptimizing Your Checkout Flow

For publishers, it’s the moment of truth: A reader has decided they want to become a digital subscriber, and they…

How The Christian Science Monitor rethought its workflows with its readers in mind Link toHow The Christian Science Monitor rethought its workflows with its readers in mind

Last year, The Christian Science Monitor totally changed its digital operations. It refocused its daily reporting into a subscription-supported daily…

How The Dallas Morning News builds subscriber loyalty with a Facebook Group Link toHow The Dallas Morning News builds subscriber loyalty with a Facebook Group

The Dallas Morning News has created a Facebook Group for its subscribers. It’s a way to grow loyalty among those…

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