Memberships and Subscriptions

I canceled 22 digital newspaper subscriptions. Here’s what I learned about digital retention strategies. Link toI canceled 22 digital newspaper subscriptions. Here’s what I learned about digital retention strategies.

Online subscriptions — especially newspaper subscriptions — have a reputation for being notoriously difficult to cancel. The process for cancelling…

For years now, legacy newspapers have been focused on building younger, more diverse digital audiences. However, they’ve still been heavily…

It’s no secret that consumers are increasingly relying on digital media to access news and information. For two decades now,…

Hey there, Long time no see! We’ve been working on a number of projects, and as we look to get…

Medill’s Spiegel Research Center (SRC) is analyzing many terabytes of anonymous data about reader behavior and customer motivation to identify what…

Our guide offers practical, tactical advice on designing and implementing membership strategies and workflows.

After publishing the first report back from our paid acquisition experiments with publishers last year, I started to receive a…

Back in 2004, I helped one of the early online environmental “blogs” undertake a big technical upgrade. At the…

The past half-decade has seen a digital subscription renaissance in the news publishing industry. Publishers are increasingly recognizing a market…

As news organizations have been pressed to develop digital subscription and membership models to support themselves, there’s been one question…

The Lenfest Institute provides free tools and resources for local journalism leaders to develop sustainable strategies to serve their communities.