Audience and Community Engagement

How the Lexington Herald-Leader partnered with CivicLex to elevate community voices Link toHow the Lexington Herald-Leader partnered with CivicLex to elevate community voices

News organizations are always striving to meet the needs of their community. But far too often, newspapers are seen as…

Prioritizing action: How The Lenfest Local Lab @ The Inquirer created a bilingual texting service to help get Philadelphians vaccinated Link toPrioritizing action: How The Lenfest Local Lab @ The Inquirer created a bilingual texting service to help get Philadelphians vaccinated

In April 2021, the city of Philadelphia announced it would open the second of its two mass vaccine clinics to…

An example of a Spanish-language advertisement inviting people to sign up for The Lenfest Local Lab's SMS updates on vaccination services.

How Santa Cruz Local uses surveys to inform its community-centered journalism Link toHow Santa Cruz Local uses surveys to inform its community-centered journalism

News organizations across the country are increasingly looking to better engage with their audiences to provide information that matters to…

Women in Journalism: The Beginning Link toWomen in Journalism: The Beginning

Welcome to the first installment of Women in Journalism, our celebration of Women’s History Month. This issue is focused on …

A new report shows how partisan websites are eroding trust in legitimate local news sites in Pennsylvania. This is how we can restore faith in local journalism Link toA new report shows how partisan websites are eroding trust in legitimate local news sites in Pennsylvania. This is how we can restore faith in local journalism

Today, The Lenfest Institute for Journalism published The Pennsylvania Media Trust Report, an independent study of the veracity, independence, and…

How a local Chinese newspaper reached new readers and built a business on WeChat Link toHow a local Chinese newspaper reached new readers and built a business on WeChat

More than 1 billion people use the Chinese messaging app WeChat each month. Not surprisingly, the app’s reach spreads far…

How The Philadelphia Inquirer made the most of the Eagles’ Super Bowl win Link toHow The Philadelphia Inquirer made the most of the Eagles’ Super Bowl win

With just seconds left in Super Bowl LII earlier this month, editors and reporters in the newsroom of The Philadelphia…

How The Dallas Morning News builds subscriber loyalty with a Facebook Group Link toHow The Dallas Morning News builds subscriber loyalty with a Facebook Group

The Dallas Morning News has created a Facebook Group for its subscribers. It’s a way to grow loyalty among those…

How Vox uses Facebook Groups to build community Link toHow Vox uses Facebook Groups to build community

By now you’ve heard the news: Facebook is changing the News Feed algorithm to de-emphasize posts from publishers and brand…

How this local Texas site used tacos to cover its community Link toHow this local Texas site used tacos to cover its community

t What’s one tool a news organization can use to help its readers explore different neighborhoods and meet new people…

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