Audience and Community Engagement

Solution Set: That pivot to social video? It’s real and time to get on board Link toSolution Set: That pivot to social video? It’s real and time to get on board

It might have started with dancing and lip-synching on TikTok, but short-form social video has become an important way to…

‘Steal My Workflow:’ A short-form video workshop series Link to‘Steal My Workflow:’ A short-form video workshop series

Six sessions. Zero fluff. All insider intel. From Video Consortium x The Lenfest Institute's Communities of Practice, we're pulling back…

Solution Set: Google search continues its march into oblivion Link toSolution Set: Google search continues its march into oblivion

In recent years, news publishers have learned to unlove what they once loved about referral traffic to their websites. That…

Everyone’s bracing for the search apocalypse. But are we all feeling fine? Link toEveryone’s bracing for the search apocalypse. But are we all feeling fine?

You’ve probably heard tell of the future where Google Search drops to zero — but for many newspaper executives, they’ve…

Astronauts ride a roller coaster that says "The Search Experience"

AI isn’t a journalist! Its limits are a fundraising and engagement opportunity Link toAI isn’t a journalist! Its limits are a fundraising and engagement opportunity

Date: Wednesday, August 26 Time: 2 p.m. ET/ 1 p.m. CT / 12 p.m. MT / 11 a.m. PT Presenter:…

An illustration of three people standing around a jar of money. One is holding a light bulb.

Inside Houston’s creator economy: What successful creator/newsroom partnerships look like Link toInside Houston’s creator economy: What successful creator/newsroom partnerships look like

The Lenfest Audience Community welcomed Houston-based creator Shawn Singh (@ShawnTheFoodSheep) and Jennifer Chang from the Houston Chronicle for a candid…

Newsletter: Celebrating independent news for Independence Day Link toNewsletter: Celebrating independent news for Independence Day

As we prepare to celebrate America’s 250th anniversary this weekend, we have been considering the institutions that sustain democracy. We…

Newspapers have plenty of upside in live events Link toNewspapers have plenty of upside in live events

This article originally appeared on Blue Engine Collaborative’s LinkedIn. Newspapers have plenty of upside in their event business. Nearly half of…

Solution Set: New diagnostic tool helps newsrooms gauge their future-readiness Link toSolution Set: New diagnostic tool helps newsrooms gauge their future-readiness

Local news publishers typically have their heads down trying to get stories out the door, focus on fundraising, and meet…

Is your news organization ready for what’s next? Take our new diagnostic to find out Link toIs your news organization ready for what’s next? Take our new diagnostic to find out

2030 is less than four years away, and even in that short time successful news organizations will look different than…

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