Audience and Community Engagement

Solution Set: How The Philadelphia Inquirer’s branding campaign grew digital subscribers from 83K to 120K Link toSolution Set: How The Philadelphia Inquirer’s branding campaign grew digital subscribers from 83K to 120K

Can an old newspaper learn new marketing tricks? With enough resources, strategy, and time, The Philadelphia Inquirer showed it’s possible…

The Philadelphia Inquirer’s brand transformation Link toThe Philadelphia Inquirer’s brand transformation

In today's media landscape of overwhelming digital options for news and information, distinctive branding is not simply an exercise for…

Reddit revisited: Tools, tips, and creative ideas for newsrooms Link toReddit revisited: Tools, tips, and creative ideas for newsrooms

Two years ago, we hosted a conversation about Reddit's growing role in how people discover and engage with news. Now,…

Solution Set: In a world of AI, the human touch is more important than ever for newsrooms Link toSolution Set: In a world of AI, the human touch is more important than ever for newsrooms

If more people are getting their news from AI chatbots, where does that leave news publishers? The rise of AI…

AI isn’t a journalist: What newsrooms can do about it to build trust and engagement with their communities Link toAI isn’t a journalist: What newsrooms can do about it to build trust and engagement with their communities

AI is getting better at summarizing information, scraping news content, and repackaging information for communities. I recently led a conversation…

How The Boston Globe is building a social video practice Link toHow The Boston Globe is building a social video practice

Join us in welcoming The Boston Globe’s Emily Sweeney, the Globe's first-ever social video journalist, for a candid conversation on…

Lessons from covering immigration in the DMV: What we learned about partnerships, reporting, and community trust  Link toLessons from covering immigration in the DMV: What we learned about partnerships, reporting, and community trust 

When our newsroom, TANTV, set out to cover immigration in the Washington, D.C. area, we knew we'd need community partners.…

What brands can teach us in journalism about building lasting relationships Link toWhat brands can teach us in journalism about building lasting relationships

We're an industry that talks mostly to ourselves. To figure out a more sustainable path forward for local journalism, we…

Solution Set: That pivot to social video? It’s real and time to get on board Link toSolution Set: That pivot to social video? It’s real and time to get on board

It might have started with dancing and lip-synching on TikTok, but short-form social video has become an important way to…

‘Steal My Workflow:’ A short-form video workshop series Link to‘Steal My Workflow:’ A short-form video workshop series

Six sessions. Zero fluff. All insider intel. From Video Consortium x The Lenfest Institute's Communities of Practice, we're pulling back…

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