Unlocking impact: Empowering statewide newsrooms in voter engagement

July 10, 2024

A virtual series for statewide newsrooms looking to create or improve their voter and election guides, explore new audience engagement strategies, and connect among organizations doing similar work

July 10, 2024

Join The Lenfest Institute’s Statewide News Collective and the News Revenue Hub for a series on how statewide news organizations can elevate voter engagement strategies. From transforming voter guides, to exploring content partnerships, and navigating post-election engagement, these sessions are designed to foster meaningful connections with diverse communities across your state. Whether you’re looking to enhance SEO practices or engage non-English speakers and rural voters, this series offers actionable insights to maximize your impact at every stage of the electoral process.

This series is open to any member of your team involved in elections products or audience engagement. Email diana[@]lenfestinstitute.org for more information.

Session 1: Elevating Your Voter Guides | July 30, 2024 at 2 p.m. ET / 11 a.m. PT

The News Revenue Hub will introduce their comprehensive “Guide to Voter Guides” resource. Together, we’ll reimagine traditional approaches to voter guides and delve into strategies for maximizing their impact beyond election cycles. Learn effective techniques for boosting visibility through SEO, optimizing audience engagement post-publishing, and leveraging best practices in back-linking.

Session 2: Content Partnerships and Distribution Methods | August 13, 2024 at 2 p.m. ET / 11 a.m. PT

Explore effective strategies for engaging diverse audiences with content partnerships and distribution methods. Learn how peer statewide newsrooms engage non-English speakers, reach young voters, and connect with rural communities.

Session 3: Post-Election Strategies and Engagement | August 27, 2024 2 p.m. ET / 11 a.m. PT

Participate in interactive discussions on engaging audiences beyond Election Day. Share insights and strategies for maintaining engagement with users who interact with election products and initiatives.