Lex Roman

Writer, Journalists Pay Themselves newsletter

Lex Roman is the writer Journalists Pay Themselves, a newsletter about reader-funded journalism. Her background is in growth and monetization for tech and creative businesses.

Roman spent 10+ years leading growth projects for tech companies like Gusto, Prosper, and Burner, where she focused on converting existing audiences from browsers into buyers.

Roman helped popularize growth design, launching the Growth Designers community and giving talks internationally on the subject. Roman has worked with analytics companies like Amplitude and Segment to educate tech teams on how to use data to inform product direction.

Roman launched her growth design consultancy in 2019 and shifted her focus in 2021 to marketing for creatives.

She’s based in Atlanta, GA and you can reach her at lexroman.com.